Newcastle United has ended its partnership with Sela after a three-year deal. The club is looking for a new front-of-shirt sponsor. Sela has thanked the club and its fans for the past three years. The partnership between Newcastle United and Sela coincided with a Carabao Cup win and two Champions League campaigns. Sela put on events in and around the city, such as the fantastic drone show to commemorate the club's return to the Champions League. Sela's chief experience officer, Ibrahim Mohtaseb, has issued a statement reflecting on the last three years. He said, 'Sela is about redefining fan experiences. To do that, we must listen to the communities we serve and in Newcastle we found a truly unique and passionate community of fans – both in the city and globally.' It seems that Sela and Newcastle United are parting ways completely. The statement from Sela sounds rather final, so perhaps the reports that Sela would continue to be a partner were wide of the mark. Sela has grown since it partnered with Newcastle United, and the Magpies have certainly benefited from the partnership too, and it could be seen as one of the most successful partnerships in recent memory. It's expected that the next deal won't be worth as much to the club as the one with Sela, so this really was a golden period for the club.